Digital marketing strategies in the car dealer sector must adapt to changing times. Customers are changing the way they buy cars. What directly influences their behavior in the face of different digital strategies in the dealership sector that are generated?
Because, oddly enough, there are already quite a few users who buy their cars or mopeds on the Internet. Or that, at least, they are informed in the different social networks. Or, even, make the purchase decision through WhatsApp.
Digital marketing strategies in the car dealership sector
Therefore, the challenge for dealers is to stay ahead of their customers in the digital environment. For this, it is essential to rebuild your customer journey. Only in this way will digitally marketing strategies in the dealer sector be effective.
Discover where your buyers are digitally
What good is having the best creatives if you show them to users who are not interested? To be effective, digital marketing strategies in the dealership sector must be carried out in the digital environments in which your customers are located.
Users, in addition to choosing car models, also seek answers to common questions before making a purchase decision. Therefore, it is necessary that you accompany them in these searches.
But not only that. It is also important that you help them by finding solutions to the problems they pose to you. To do this, you must monitor their behaviour patterns. And know where they move to connect with them wherever they are.
This is, therefore, an important part of the success of digital strategies in the dealership sector: reaching customers in the channels in which they operate. For which it will be necessary to build profiles of the brand in said digital spaces.
Understand how your buyer behaves on the Internet.
Later, don’t forget to serve your users on those channels. It is the way not to lose sales. This is where they are demanding a solution or an answer that only your dealer, or their most direct competition, can offer them.
As you can see, the importance of carrying out digital marketing strategies in the dealership sector adapted to the new dynamics of digital behaviour of your customers is paramount. These are some data that endorse it:
86% of car buyers check in digital dealership environments before making their purchases. It is a compelling reason to consider when developing digital marketing strategies that can accompany users in the sales process.
Another conclusive fact is that these buyers invest 60% of the time in their decision to buy online.
Typically, a potential car customer begins their digital journey by selecting the car through a search engine. 30% of users do this.
After the information search process, 24% of users continue to enter the local distributor’s website.
Other places where the user resorts are the brand’s website. This is done by 14% of these users.
Bet on multi-channel digital strategies
Car buyers are multi-channel Internet users. They do not contrast information only on websites. They also go through social networks where they can find out the opinion of other users who have bought that car or are about to do so.
It will also do it throughout the same day from different devices: tablets, mobiles and computers. Google reveals that 90% of users who own multiple devices switch between them three times a day.
Adapting the digital marketing strategies in the dealership sector to the different channels will provide you with greater sales opportunities. Better optimization of the work in each support will help increase conversions.
Use content marketing
Understanding the needs of customers in digital marketing strategies in the dealership sector is the starting point to create the appropriate information to resolve the questions and doubts of potential vehicle buyers before their purchase.
An accurate message and providing the required information are the definitive step in selling a vehicle. This will also reinforce your brand image. And, above all, it will improve the customer experience management towards your users, something that usually greatly influences the purchase decision.
Different content queries according to devices
Of course, the content to prioritize must be aligned with the objectives. When thinking about what content or information you should use on each device, this data will help you:
- 58% of users personalize the vehicle from a desktop computer.
- 40% watch videos from the same device.
- 36% make comparisons between vehicles on websites they visit from computers.
- On the other hand, potential buyers go to the mobile to compare the information with their relatives and to communicate with the dealer.
Therefore, it seems that the use of the desktop computer is more convenient for visual digital marketing actions and strategies. Also, for those where it is necessary to offer more details in the information.
On the other hand, the most suitable mobile marketing strategies will be those that involve quick contact with the user as well as those that require simple navigation.
Facebook claims that 53% of people are more likely to buy from a business that they can message directly. On the other hand, 56% of people prefer to send messages to companies.
Therefore, the use of social networks is not only an option in digital marketing strategies in the dealer sector. The fact of creating a community within social networks provides the opportunity to keep in touch with users and know what they like.
Having a well-used Facebook page is a valuable tool. Sharing articles and publishing original content and subsequently gaining feedback from fans will provide first-hand information.
It is also a place for satisfied customers to leave good reviews. And remember that criticism in both directions, good and bad, is interesting to detect what you like and what should be modified.
Seek to vitalize your messages
Some useful content and taken to the appropriate channels are two of the pillars of digital marketing strategies in the dealership sector. But in addition to creating effective content, you must take care that they are attractive. Which will make them easier to share on social networks.
If a buyer has a good shopping and product experience, they are sure to share the information. And surely, he will be the best prescriber for the dealer’s car sale.
However, making a message viral does not only depend on the content being interesting. You also must make users want to share it with strategies that move them. It’s difficult but not impossible. And if you get it, your accounts will notice.
Having questions in DM for car dealers? Our team receives special training to ensure that you are receiving all the information. For all your questions we are here to help. Get free consultation from us.