Every online store wants to increase traffic and conversion. Even if you have run a series of strategies, determining the right marketing tactics for the next stage still always has its own challenges. Therefore, we try to provide some effective e-commerce marketing tactics and tools, which you can implement in your online store.
These ideas can be useful for increasing purchases, both by new customers and customers who have transacted in your store. Try to implement one of these ideas in the next few weeks. At the end of the implementation period, try to re-analyze which tactics are working well and benefiting your e-commerce business.
What is meant by e-Commerce Marketing?
E-commerce marketing is the practice of using promotions to increase traffic to an online store by converting that traffic into purchase transactions by consumers and keeping them coming back to your store if they want to buy products they have previously purchased.
A good ecommerce marketing strategy consists of marketing tactics that are also either on or off your website. A healthy marketing strategy can help you build brand awareness, encourage customer loyalty, and ultimately increase online sales.
You can use an e-commerce marketing strategy to promote your online store as a whole or to drive sales for certain specific products.
Upsell your product
Upselling is a sales technique used to make customers spend more by buying a product with an upgraded or premium version of what was purchased. We must have heard or seen things like “Would you like to upgrade your order?”
For many businesses, this upselling technique can be very effective compared to bringing new customers into your store. Sometimes, your customers may not know that another premium product like the one they want to buy is available in your store, or they need to understand better whether an upgrade to the product they want is necessary.
For example, if you are a beauty product seller, maybe you can do upselling by offering bundling packages such as combining lipstick products with mascara, or it could be with other products such as travel packs. Make it so that customers consider paying a little more than they originally intended to spend but can get more product variants. Make sure to emphasize the difference and extra benefits your customers will receive by paying more.
There are two considerations you can use when upselling:
Make sure that the other products you offer are related to the product that consumers want to buy
Be aware and pay close attention when anticipating the price range of your customers’ shopping abilities
Your product must match the original needs of the consumer, as they may not be enthusiastic about much higher prices when they already have a range of amounts, they want to spend. This price is often the first thing consumers see and is the main thing that is used when comparing other products. The new product you offer must match and be worth the additional cost they have estimated.
Connect with Customers through the Live Chat Feature
There are many ways to engage with customers in a positive way. One example is that you can take advantage of the live chat feature to directly build connections with customers either on the website or online shop on the e-commerce platform / marketplace. The presence of this live chat feature can allow you to better direct their search to a certain page after spending more than a minute, or even as soon as they arrive at your store
This live chat also allows you to have direct conversations with consumers so that you can answer and help solve problems they face when planning to make transactions in your online store. In addition, it is also important for you to pay attention to how many people ignore their shopping cart or put your product on their wish list.
This could be because they changed their mind, had not had time or forgot to complete their transaction. You can use live chat to encourage customers to complete their transactions. Maybe you can do this by offering additional discounts, free shipping or simply reminding them if the product they want is on sale or will run out soon.
Anticipating Upcoming Sales
If you could expand your product line, then you should be able to evaluate the market demand and see if it is worth the money. You can do this through various approaches such as keyword research, geographic validation, social media trends, and so on. You can also sell products with a pre-order system to see how many consumers are interested in the product.
For example, if you are trying to decide which one of the three products you are going to release for sale, you could create a page for each one and make sure that you use quality product photos and compelling copy for the product description. After that, you can set the product stock to “empty” and then turn on the “wish list” or “remind when the product is available”. From there you can see which products get the most response from customers and the results you can use to determine which products are better for you to sell first or in larger quantities.
Optimize Your Product Pages
Conversion rate optimization (CRO) is a practice that is applied in optimizing sales conversions in your online store. Practicing CRO will help you to identify problems with your online store such as, “where did you lose sales?
This process is carried out using both qualitative and quantitative research methods, so you will get tangible and impartial results on how your online store converts consumers into repeat customers. After doing research to identify the challenges and opportunities of the store, you can develop hypotheses and tests to see which approach is generating the most sales for your e-commerce business.
Give Appreciation for Loyal Customers
Focusing on customer retention is a great way to save costs in increasing online sales of your business products. Consumers who return to buy the product or service you provide can account for nearly 22% of your revenue, while new customers only account for 11%, according to data from Stitch Labs. They also make nearly 15% more transactions a year.
One way to appreciate loyal customers like them is through a customer loyalty program. There are many ways that your customers and you can benefit from this loyalty program. It’s possible to give customers additional incentives to make purchases and put your brand in the top of their mind with the automatic reminder feature.
You yourself will choose what way to reward your loyal customers, how often and in what way. For example, you may have a program that is points-based, in which the points-based currency can be redeemed for discounts, free shipping or free products from you.
Here are some tips we can give you in managing and increasing online sales for your business. If you are still overwhelmed in managing orders and business from your e-commerce brand, maybe the services of an e-commerce enabler can be the solution.
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