What is digital marketing for in the cinema?
Gathering information on customers to better understand their profile or their expectations is not new in the business world, but with digital technologies that have greatly simplified the collection and analysis of data, this practice is now within reach of any company. What is the interest for the world of cinema?
Digital marketing is the advancement of products or brands through one or more methods of electronic media. All that has to do with the digital world, from search engines Google, Yahoo to social networks of all kinds. Your brand, product or movie is on the web, and your job is to keep it on track.
It’s hard for directors to compare their films to products or brands, but they eventually become one of them, as the film’s mission is to reach an ultimate audience. And it’s impossible to say your movie is for all kinds of people because it’s not true.
Digital marketing more than the enemy becomes an ally of independent directors, here are 3 reasons why:
- It doesn’t cost a lot of money
- Why do you surf the Internet every day?
- You can reach your target audience with just a few clicks on your computer.
Digital marketing is having a database of fans, customers, social networks, search engines, etc. Where should your movie be too, but isn’t it better to be in control of your content?
If you have been digitally marketing from the beginning of your film, you are creating not only content but also a database of people interested in your project, which are then the people who will go to the cinema or the platform where your film is located, it is very likely that get paid and recommend your movie, this is where you will see an income and see all the hard work you have done.
Digital marketing strategy in media Industry
Digital marketing jobs have affected almost every industry, and the film industry is not an exception.
The promotion of the film begins only a couple of weeks before the release date, as the intention of the marketing is to create maximum impact in a short period.
Digital plans for the film industry include Facebook, YouTube and other distribution stages to upload and share movie trailers and other related content.
The public is interested in memes, video mashups and parody videos related to the new releases. Meme marketing is the trend, and memes offer a huge marketing opportunity, so your audience will make highly shareable content that benefits your cinematic promotional strategies.
So, if you are looking for a career in digital marketing in the film industry, you have bright prospects ahead of you. Production department employ only the best of the digital marketers who have done formal training and experience in this field.
Production department employ only the best of the digital marketers who have done formal training and experience in this field.
Social media marketing courses, video marketing training, and YouTube marketing training will help you understand the gist of the work involved.
HOW SOCIAL MEDIA HAVE TURNED UP MOVIE MARKETING?
Previously, the release of films in theatres was promoted before their theatrical release and the mystery could be more easily kept around its directing and production.
With the advent of social media and new technologies, it is easier to find stories from the shoots and this is used in the marketing of films to create buzz before release.
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