The right web design could make the difference between a potential customer contacting you or leaving your site in favour of another company. We understand the importance of accounting web design, which is why our team of design professionals want to help you maximize engagement and leads for your website. On this page, we will explain our web design services and give you some basic information on how a good website can help you grow your business.
Why does web design matter for accountants?
Your website is the centrepiece of your online marketing strategy. Every blog, tweet, and email are designed to send customers and prospects to your website. When your strategy is solid, but your site doesn’t support it, people will leave your site and most likely forget about using your accounting services. Web design is important because it affects many aspects of your site’s performance.
Customers and prospects use a variety of devices and browsers to access your website. Some may use more than one and always expect the same experience. A responsive design allows for a consistent experience across all these devices, including mobile devices.
Although web pages should have content in a variety of formats, those elements should be easy to load. Otherwise, the page can load so slowly that users get frustrated and go elsewhere. Once the page is loaded, its layout should make it easier to find important information and make it easier to use interactive features.
Your accounting firm is not like any other company. Likewise, your website shouldn’t be like any other accounting website. While it should have the kind of content consumers expect from an accounting firm, it should also contain enough unique elements to distinguish your business from the rest. Design affects every aspect of your site and is clearly essential if you value your online presence. But what if not? Read on to find out how an effective website can help your accounting business.
Explore our accountant’s web design premium templates:
How can a website profit your work?
Without a strong online presence, you lose potential customers and make money. A great site can help you grow your business by attracting new customers and showing them that you are trustworthy before they even set foot in your business.
Attract new clients
Think about the last time you searched for information on a company. Whether you need to call a plumber, find a new hairdresser or choose a hotel for your next vacation, how did you do it? If you are like many people, you have used a search engine. Search engines like Google are becoming the number one-way people around the world find what they’re looking for. This means that potential customers in your area are very likely to use them to find accountants, and the only way to find out is with a well-designed website.
Increase the sales cycle
Good design ensures that people find what they’re looking for and can quickly get in touch with your business. Place key sales points exactly where the visitor’s eyes wander and provide tools to request information, request quotes or communicate directly with you and your collaborators.
Reliable and Trustworthy
Up to 75% of Internet users base a site’s credibility more on presentation than content. While this is a little off-putting for writers and content creators around the world, it means web design for accountants is extremely important. When your site looks good and works correctly, visitors find it credible and professional. As an accountant, this is crucial. Nobody wants to put their finances in the hands of a questionable company, and a solid website might be exactly what you need to show potential customers that you are trustworthy.
What are the essentials in web design for accountants?
Now that you know why web design is important to accountants, you need a design that helps you achieve your business goals. Remember, potential customers judge you by your website, so you need to convey the same professionalism and expertise as the rest of your marketing strategy.
You probably already use your company name and logo on every marketing material you produce. It should also look conspicuously on every page of your website. The most efficient way to do this is to create a template where they appear at the top of the page, with contact information at the bottom.
Your site visitors don’t want to waste hours, or even minutes, clicking to find what they need. If they must navigate more than a page or two with confusing navigation, chances are they’ll go in favour of an easier-to-use site.
Ideally, most pages should be accessible with a click or two. Put your most important content directly on the home page and make the rest of the navigation as intuitive as possible.
Your profession is based on organization and your website should reflect this value. Organize photos and text in an easy-to-follow format and use explicit descriptions so visitors know exactly where to go for more information.
Calls to action
Each page should encourage more engagement, whether you want visitors to contact you, visit another page, or download premium content. Make it clear on each page what users need to do next and make these calls to action stand out. A solid web design should make navigating your site an easy, informative, and enjoyable experience for all users. When done correctly, you will attract new customers and position your business as reliable and trustworthy. If you need help creating a design that achieves these goals, please feel free to contact us. Our loyal team will be more than happy to help you.
Having questions about accountant website design? Our team receives special training to ensure that you are receiving all the information. For all your questions we are here to help. Get free consultation from us.