Few years ago, a patient’s first impression developed over the phone or in person. Today, however, prospective patients can form opinions in your practice before you or any member of your staff has a chance to say hello.
Now, first impressions come from your website, which is why medical web design is so important.
Visiting your website is often a prospective patient’s first interaction with your practice. Even if someone recommends your practice, they will likely visit your site before calling. If your website design is missing, that first visit may be a potential patient’s last interaction with your practice.
If you are looking to improve your website and attract more patients with it. With our award-winning team and medical website design services, your practice can launch a fast, mobile-friendly, and compliant site that attracts more patients to your facility.
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What do our medical web design services include?
Medical web design goes beyond creating an attractive website. In addition to a beautiful site, medical website design focuses on creating a fast and accessible site that people can access from their laptop, tablet or phone and find it on their favourite search engine.
That’s why our medical web design services provide you with a site that, Attractive, Soon, Accessible, Compatible with mobile devices, Compliant with health standards and regulations, Optimized for search engines using search engine optimization (SEO).
Best applies for designing medical websites
1. Be enlightening
Your website should make basic data very easy to attain. Your phone number, physical address, and opening hours are probably the most common reason patients visit your website, so this information should be conveniently placed on each page. Another reason new patients or potentially new patients will log into your website is to learn more about your practice. Make sure you have a bio of each doctor on your website, what makes their medical practice different, what insurance they buy, their cancellation policies, and tips on how to prepare for appointments.
2. Create multiple topic-specific pages
If you have a website for your medical practice that’s less than five pages long, you’re probably not doing a good job of making a first impression. There are a number of things that make your practice special and a website is a golden opportunity to explain what they are. Don’t make the mistake of listing numerous topics on one page. It’s not good for either search engine optimization or usability! Make sure you have a separate page for each doctor in practice, insurance information, appointment preparation, etc.
3. Facilitates navigation
Having multiple pages for every single topic you want to discuss on your website is good practice. However, this won’t do you any good if you have poor navigation. Remember that the goal of designing a medical website is to improve the experience of being a patient in your practice. If the website is difficult to navigate, your patients will not see the value on your website or in your practice. Just because you know how to direct your website easily. Keep in mind the primary demographic of your patient base, and ask friends and family members who fit that demographic to visit your website and search for specific pages. Ask them for honest feedback on how easy or difficult it was for them to navigate to the pages you asked them to find. This can help you make impactful changes that improve each visitor’s experience.
4. Develop a clean design
Would you invite patients to your office if things were messy, disorganized and randomly scattered? You shouldn’t feel any different about your website. Your site is an extra time of your practice. Make sure you are sending the right message to your visitors by making sure their look is clean and organized, not cluttered!
5. Provide clear calls to action
Each page of the website should have a wanted next step. Once a user has finished reading the about us section, what would be the ideal next step? Is it to find out more about your doctors, see the insurance policies you accept, or to make an appointment? Whatever the next logical step, create a clear call to action on the page that makes it easy to navigate from that page to the next page you want to see.
6. Include a contact form
This is a very simple best practice for medical web design, but it gets overlooked more often than you might think. You should have a communication form in your website. It is not enough to simply provide an email address to be reached. This only adds more work to the user, greatly reducing the chances of them turning to you. Having a contact form on the website so that the user doesn’t have to leave the website to send you a message is important.
7. Use a reactive design
This is not a reminder that you need to answer web queries quickly, this is a fact! Responsive is a type of web design that allows your website to respond appropriately to the device a user is on when viewing your website. If your site uses responsive design, it will allow visitors to view the same content on both a smartphone and desktop, all without scrolling or zooming. Responsive design is important for medical website design because the number of people using smartphones and tablets to view websites continues to increase. Without responsive design, large numbers of mobile visitors could get frustrated and go elsewhere.
8. Maintain a steady design and note
Not only do you need to make sure your website conveys a consistent message across all your pages, but you also need to make sure the design elements are consistent. Each page must not have a different size or font style. The inconsistent style confuses the user and makes the site appear inconsistent.
9. Characterise the practice exactly
One final tip for designing medical websites is to make sure the website accurately represents your practice. Avoid using free online stock photos or images. Whenever possible, use high-quality photos of the office so that visitors don’t have unrealistic expectations or feel cheated when they come on an appointment.
Having questions about doctors website? Our team receives special training to ensure that you are receiving all the information. For all your questions we are here to help. Get free consultation from us.