Your website is the utmost significant part of your brand identity. Define how business customers see you and determine if they contact you for a quote. And while photographers are boundless at making persuasive images, this skill doesn’t necessarily translate into a touch of web design. Here we have some tips for designing an attractive and effective commercial photography website that will help you attract corporate and ad agency clients.
Explore our photographers web design premium templates:
Best ideas for your website:
Begin with template
There was a time when having a great website meant paying a web designer to create a custom site from scratch. If you want to dig deeper into the code, you can set up custom CSS or even play it on a deeper level. Some website and template builders are better than others. Make sure you use professional tools and avoid poorly designed “free” options that consume too much time and energy. Some people don’t like the idea of working with a model, although many of the arguments against it are out of date. The cost is reasonable, the sites get great SEO and customers don’t rate the sites as “similar”. There are also advantages outside of ease of construction. When using a template, you get a well-proven responsive layout that looks good on all screen sizes. Good templates are easy for clients to navigate and simple to update with their latest work. If you don’t know where to find a high-quality photographer website template. Contact us for the premium template.
Once you establish yourself in a place, you need to create galleries that clearly convey your specialty. Part of this process is to create useful and accurate gallery names to describe your work. Avoid imprecise gallery names such as people, places and things. Make sure you meet this expectation. On the best websites, customers can learn about your specialty simply by looking at your gallery titles.
Post your top work
This probably sounds incredibly obvious on paper, but many photographers are convinced they are showing shoddy work without realizing it. Maybe you have an emotional connection with a portrait, or it took six hours of walking to get you in position for a particular landscape. Unfortunately, if that doesn’t result in a high-quality image, the customer won’t care. There is no way for them to share your personal connection with the image, so make sure any image can be considered your best work on its own. This can become a big deal when people try to be generalists of all kinds, especially early in their careers. If this is the approach you are taking, you are tempted to show as much work as possible. After all, you want to communicate to customers that you can do what they are looking for. If you have solid work in many categories, it might be possible, but the reality is that few photographers can capture many different specialties very well. Trying to be everything to all customers is a bad idea for a variety of reasons. Dilute your specialty and make it difficult for customers to understand what you are good at. It can also result in non-exceptional images appearing in your portfolio. If you are not an experienced architectural photographer, please do not show any architectural works. Instead, focus on your specialties, as described above.
As much as you want your prospects to know who you are. Your “About” page is no place for long personal anecdotes. Clients are not interested in knowing the model of their first camera or which landscape photographer is talking to them. They want to know what you are good at, what experience you have and why customers like working with you. The best examples also provide information about your personality without being verbal or sentimental. Customer lists are optional, and I’d only include one if it’s impressive.
Customer should be the first preference
You may notice that all these tips have one thing in common: When designing your site, always consider customer needs first. Your website should use large images, be easy to navigate, and quickly answer as many questions from your customers as possible. Clients should know what kind of photographer you are, where you are and how to contact you as soon as possible. Clients don’t have much time to review their work, so don’t put it off. Turn off slow image transitions. Make sure your images are large enough to show detail but small enough to load quickly. Avoid loading bars, splash pages, fancy animations, and cute text.
A better way to boost search engine optimization (SEO) is to include a blog on your website. A blog brings variety and life to a photography website. Additionally, both viewers and search engines view blog posts positively. However, don’t use your blog as an image portfolio; your gallery and About Me page will do it for you. Rather, use it as a place to tell stories, share new ideas and techniques, review new photographic technologies, provide practical advice, and more. The more you can deliver high-quality, valuable content, the more traffic you’ll start seeing coming to your site, and over time, more new businesses will start knocking on your virtual door.
Having questions about photographer’s website? Our team receives special training to ensure that you are receiving all the information. For all your questions we are here to help.Get free consultation from us.